We reviewed financial statements from 2009 to 2012 of 34 companies in the media sector listed on seven European stock markets (Germany, UK, Spain, France, Italy, The Netherlands and Sweden) to ascertain how these companies have been affected by the challenging economic environment.
Our research concluded:
- Overall revenues have clearly been impacted by the financial crisis, however companies have been able to adapt and succeed in increasing their operating profit largely as a result of implementing cost saving measures and adopting effective investment strategies and efficient management policies.
- Net income decreased as a result of less favourable long-term economic forecasts when assigning value to acquired assets that generate goodwill.
- The financial structure of the companies reviewed enables them to remain strong, demonstrating their resilience and ability to adapt and innovate.
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