Mazars and ukactive analysed unique data from 600 UK fitness and leisure sites with a combined membership of almost 1 million people over a 12 month period. Findings show that, on average, members stay with their clubs for 17 months before moving on, but that private health and fitness centres enjoyed a longer average patronage of 24 months.
Other key findings include:
- Operators experienced the highest positive movement in membership numbers in January 2014 (5.58%), with the most notable drop in membership numbers occurring in December 2014 (-2.32%).
- Over the 12 month period, membership numbers for Leisure Trusts increased by 0.87% on average, almost double the national average of 0.43%.
- The membership fee at a private site is just £8 more than at a public site, with private centres charging on average £35.77 for a monthly fitness membership. The average monthly membership fee across all sites in the UK for 2014 was £30.82.
- Members remain with a site for an average of three months longer where group exercise classes are available.
- Facilities with a swimming pool generate, on average, more membership revenue per month than sites without pools.
Mazars has an extensive international and UK client base which demands exceptional technical depth and commercial awareness and a particular understanding of the specific dynamics of the leisure industry.
We are delighted to have worked with ukactive on this significant research report and look forward to developing the Business Performance Benchmarking tool further.
Business performance benchmarking service
ukactive Business Performance Benchmarking, developed and delivered in partnership with Mazars, is a free service exclusively for ukactive operator members. It allows operators to compare their performance against the national averages and their peers within the market in an anonymous environment.
To find out more, contact:
Lucy Button, ukactive
T: 020 7400 8620
Gareth Jones, Mazars
T: 020 7063 4630