Public trust in charities remains high according to independent research by Ipsos MORI conducted for the Charity Commission, the regulator of charities in England and Wales. Charities received a trust score of 6.7 out of 10, which remains a consistent score. Only the police (7.0) and doctors (7.6) are trusted more than charities. However, the research shows shifts in public opinion towards their view of charities. Almost half of people cite ‘ensuring a reasonable proportion of donations gets to the end cause’ as the most important factor affecting their trust in charities. The importance of this factor has risen since the last research in 2012.
At Mazars, we believe that a high level of public trust and confidence in charities underpins the value of the work of the sector to both the beneficiaries of the work of charities and also to the wider civil society. With this in mind, we published our Board Charter for Charities Focused on Impact at the Charity Chairs’ Conference as a key legacy material of the Lord Mayor’s Charity Leadership Programme 2014.
The focus of the Board Charter for Charities on impact goes further than charity law on public benefit, the financial Charity SORP (Statement of Recommended Practice: Accounting and Reporting by Charities) and the Code of Good Governance for Voluntary Sector Organisations. This Board Charter also addresses the rightful concern of the public as to how much of their donations get to the end cause and what difference do their donations make to beneficiaries and to wider society?
All those with an interest in the impact of charities are encouraged to join the debate and to respond to the consultation questions in the Charter.
For more information on this Charter, please contact Alistair Fraser or the authors, Anthony Carey and Paul Gibson:
Alistair Fraser, Head of Charities
firstname.lastname@example.org, 020 7063 4272
Anthony Carey, Partner, Board Effectiveness
email@example.com, 020 7063 4411
Paul Gibson, National Charity Specialist
firstname.lastname@example.org, 020 7063 5025